WHO ISN'T YOUR IDEAL CLIENT?
WE ALL TALK ABOUT WHO THE IDEAL CLIENT IS, BUT DO WE KNOW WHO OUR CLIENT IS NOT?
THEME OF THE MONTH!! CLIENTELE!
My dear friend @adornlashartistry asked a lot of questions recently about clientele. I figured I might as well devote the whole month of June on everything to do with Clientele! If you have any questions, please hit reply and let me know or wait each week for the new clientele topic!
We talk all the time of finding the right client, but to do this we need to know who ISN’T our ideal client.
Just like we need darkness to know the light or cold to actually know warmth. We need to know both sides!
So the really the big question is, do you know who isn’t your ideal client?
Lets pretend to make our NOT so ideal client! (All below is not to offend anyone, this is just identifying who isn’t my ideal client for the eyelash services that I offer.)
Age: Under 18
Income: They work at McDonalds at the window making $8 and begging for $15 so they can afford them volume lashes VS the classic lashes.
Living situation: With their parents
Hobby’s: watching TV, spending other people's money, illegal street graffiti, drinking all day because why not?
How did they find me? Groupon, Cheap Facebook Ad for a good lash deal, Craigslist.
Ok, by just listing off those 5 things you can see how she wouldn’t be a fit for my high end and professional business.
I DARE YOU TO write down who ISN’T your ideal client and email it to me! Then make a plan to find the EXACT OPPOSITE! Get typin! Stay tuned for next week!